

The year is 1870. A 32 year old, wide-eyed entrepreneur has just set foot on American soil. His name is Jacob North, and his travels have brought him all the way from Norwich, England.
Mr. North dreams of a printing company in the heart of the Midwest; a printing company built from his solid knowledge of the trade; a printing company born from his commitment to making customers happy.
And so it was in 1888, Mr. North founded the Pace, Williams & North Printing Company in the center of the world: Lincoln, Nebraska. At this time, the state itself was barely of drinking age! Convinced that this was his life calling, Mr. North separated from his associates and renamed the company Jacob North and Co.
With the aid of his four loving children, Mr. North ran the company until his unfortunate death on September 11th, 1899. As an ironic postscript, his company and an entire block of downtown Lincoln was consumed in a fire merely five days after his passing.
Undaunted, his family decided to continue his legacy by rebuilding and by 1900, the presses roared to life. This, friends, became the backbone of the never-say-die-attitude that would permeate the company for the next century and beyond.
In 1950, Jacob North’s grandson, Don North bought out his cousin “Sig” North to become the sole owner of the company. Over the next 25 years, the company changed hands multiple times. From Don North to the Lincoln Journal-Star in 1953, back to Don North in 1958, and then to David T. Calhoun in 1974 who later passed along ownership to his son, Charlie.
Today, Jacob North employs about 100 hard-working folks and is centrally headquartered in Lincoln, Nebraska with customers all across America.
Thought District, a brand strategy and design firm, approached Jacob North with a doozy of a project: Construct a 400+ page product catalog and binder for their client, GTE Industries, featuring hundreds of products, separated by individually unique tabs, and then shipped directly to a customer list. And oh yeah, the binder had to be constructed in a manner that was as green as possible.
"We knew the project was going to be a difficult one to tackle," said Nate Custard, Director of Brand Strategy, "That's why we wanted to partner with a printer who had considerable expertise with complex projects and could help us as we sought the quickest, most effective option."
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